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This work is not a peer-reviewed journal, a final archive, a sponsored publication, or the product of gatekeeping, and editing. It is a tool for teaching students skills in copy writing, media planning, web development, content curation, photography, social media, analytics, and marketing. This means that while the ideas and thoughts are often relevant and produced with considerable research and thought, the writing itself is not. It is essentially as it came from the keyboard, from the perspective of a student— spontaneous, unrevised, and corrected afterward only when necessary to address mistakes that grossly effect the intent.